Notes from @Shama’s Presentation

Shama Hyder spoke last night at the DFW Social Media Meet Up group meeting.   Here are some nuggets I gleaned from her presentation.  (Be sure to follow her on Twitter:  @shama)

Before you dive into social media, you need to have 3 things in place:

  1. a solid product and/or service
  2. an excellent website (extra points for integrating a your blog)
  3. a thorough understanding of your company’s Brand, Online Outcome (reason for people to connect to your company), and Differentiator.

Your website should provide good information.  Remember, a consumer of information is one step away from being a customer.

Notes on Facebook:

  • Facebook is indexed by Google.
  • You can set Facebook to pull from your blog and place the information directly into your Notes section.
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