What is your marketing strategy? That question is simple enough, but if your answer is, “I don’t have one,” or if it involves a truck load of theory without any concrete steps, then your marketing efforts probably aren’t working for you.
As a business owner, you are generally focused on sales and operations. And unless you understand the value of marketing, you will treat it as an unnecessary cost.
I also know that establishing a clear marketing strategy with clear objectives can seem foreign. And that was before social media and digital marketing arrived on the scene. But in reality, it doesn’t need to be that complicated. And that’s why you’re here — why you’re interested in Focused Marketing — because I will show where and how you should be investing your time and money.
Wait, what? Marketing is an investment?
Yes! Just like a brick and mortar storefront, vehicles and machinery, your desk and computer — marketing is an investment. But it’s more than that, too. Marketing is you. Marketing is your brand. And if you sell your brand, you sell your product.
Let me repeat that in a different manner: Marketing. Drives. Sales. So, Focused Marketing is marketing that is focused on the Sales Funnel. So, let’s do a little translation for today’s savvy marketer.
- Awareness = Search Engine Optimization aka SEO (Google page one or bust!)
- Consideration = Website (better be mobile-friendly!)
- Purchase = Social media (Yelp reviews say what?!)
How does this fit together? Think of it this way: A person finds you in Google search, visits your website, then wants a third-party opinion before making a purchase. Pretty straight-forward, right? While every customer’s journey won’t be that simple, you can count on those three aspects of your marketing strategy to be highly influential.
And that’s what you’ll learn here: the components of SEO; the must-haves for your website; where and how to leverage social media.
My objective is to share practical and tactical insights, guides, tips, and best practices that will help you build a solid marketing strategy. So let’s shut out the noise and clear out the clutter — this is Focused Marketing.