Video Interview with Pete Cashmore of Mashable at SxSW 2014

Every year at South by Southwest, we land an interview with The Pete Cashmore of Mashable. And each year he gives us a great interview. This year was no exception. I found his comments around the impact of social and how his company is investing in studying and reporting its impacts to be fascinating.


Social Media – Fad or REVOLUTION?

Is social media just another fly-by-night fad or is it a revolution in the way we live?

I am utterly amazed by that fact that so many people do not yet understand the incredible shift that is taking place in the world today.  Time and time I again I hear that social media is just another fly by night fad.  Well, I disagree.  It’s not a fad; it’s a REVOLUTION.  Here are some facts that prove my point.

Let’s start with a comparison.  How many years did it take to reach 50 million users?

  • Radio              –>      38 years
  • Television     –>       13 years
  • Internet         –>      4 years
  • Facebook       –>       100 million users in 9 months

If Facebook were a country, it would be the 4th largest.

Let’s start with another fact.  Today, baby boomers are the largest generation.  Did you know…?

  • In 2010 they will be surpassed by generation Y

Let’s shift gears and talk about television for a moment.

  • Only 14% of consumers trust advertisements
  • While 78% of consumers trust peer recommendations
  • Only 18% of traditional TV campaigns generate positive ROI
  • 90% of people with a DVR or TiVO fast forward through tv-ads

Word of Mouth is still the most effective sales tool.  It’s changing the way we connect, the way we share, the way we work.


Update regarding sources:


2.  YouTube Video:  Social Media Revolution

3.  Groundswell by Charlene Li


5.  Many others….